27
Jun
2025
Novel formats, convenient offerings and protein-rich formulations take center stage.
Tombstone, a Nestle SA brand, launched a line of products featuring french-fry style pizza crust. The potato-flavored gluten-free offering comes in varieties such as loaded bacon cheddar, with toppings like toppings like bacon, pork belly, mozzarella and various cheddar cheeses, and a chili cheese flavor, with mozzarella and cheddar cheeses, red onion, parsley and a hamburger chili cheese sauce.
Incredifulls, previously operating as the Pizza Cupcake, debuted its latest cup-based offering with a line of frozen breakfast cups. The product features cage-free eggs, cheese and everything seasoning, with 150 calories per serving.
Nestle SA introduced wood-fired style crust pizzas under its DiGiorno brand. The product features lightly charred pizza crust that previously was baked at high temperatures, according to the company. DiGiorno’s wood-fired style crust pizzas are available in flavors like four cheeses, with Romano, Asiago, mozzarella and Parmesan; Italian meat trio, with pepperoni, salami and Italian sausage; Supreme Speciale, topped with pepperoni, sausage, a variety of green, yellow, and red peppers, and onion; and premium pepperoni.
“This new crust offers everything people love about wood-fired pizza — the crisp, the chew, the char — all without ever leaving the house or using a pizza oven,” said Kimberly Holowiak, senior brand manager of DiGiorno.
Laoban, a maker of Asian-inspired frozen foods, unveiled Crunchy Bites, a collection of takeout-inspired meals. Crunchy Bites offerings include crab rangoon, scallion pancakes and Taiwanese popcorn chicken that are air-fryer ready.
“When you think of the dishes you always have to order anytime you’re at a restaurant or getting takeout or delivery, you’re always getting an order of scallion pancakes and crab rangoon,” said Patrick Conye, co-founder of Laoban. “We haven’t seen these dishes widely available in grocery stores, and we’re thrilled to be able to make them accessible to everyone everywhere and easy enough to prepare at home in a few minutes.”
Farm Rich added to its frozen breakfast line with several products. The offerings range from sausage stuffed biscuits, a biscuit-style pocket filled with sausage, eggs and cheddar cheese, to cinnamon French toast sticks and loaded hash brown bites.
Checkers & Rally’s launched four frozen side dishes under its partnership with Lamb Weston. The products include seasoned onion rings, seasoned waffle fries, seasoned sweet potato fries and seasoned cheesy potato bites.
“Providing consumers with a restaurant-quality experience at home is a core strategy for Lamb Weston, and our long-standing relationship with Checkers & Rally’s continues to create new usage occasions while boosting brand awareness,” said David Dufault, senior vice president and general manager, retail sales at Lamb Weston.
Kodiak expanded its portfolio of breakfast offerings with a series of frozen breakfast sandwiches. The sandwiches feature maple flapjacks in place of bread, with varieties like sausage, egg and mild cheddar or bacon, egg and Colby Jack.
Each offering is made with 100% whole grains and contains 20 grams of protein per serving.
California Pizza Kitchen jumped onto the pickle trend with dill pickle frozen pizza. The thin-crust pizza comes topped with garlic sauce, dill pickles, rich mozzarella cheese and a dill seasoning.
“As we continue to see the ongoing and quite debatable pickle craze taking over the culinary world, we knew we could deliver this ‘it’ flavor while showcasing our dedication to the exploration of exceptional taste,” said Michelle Hlivka, brand manager of California Pizza Kitchen Frozen.
Mason Dixie Foods debuted a line of frozen breakfast burritos and a series of chicken sandwiches. The burritos are made with a blend of cage-free eggs, Monterey Jack cheese, cheddar cheese, skillet potatoes and green chile, with flavors like egg and cheese, chorizo and carnivore, and sausage. The sandwiches include a crispy chicken and a spicy chicken biscuit variety.
Nearly 2,500 companies exhibited at the annual event hosted by the Specialty Food Association.
Product innovations emphasized factors such as convenience.