Convenience continues to be a significant driver for busy consumers seeking out “minis."
Portioned and packaged to go
Convenience continues to be a significant driver for busy consumers seeking out “minis,” single packs and other products packaged for on-the-go snacking, according to Packaged Facts. Smaller-sized products appeal to growing single or dual household segments, older people and consumers concerned about weight maintenance and health.
Sweet goods packaged in single servings or created in mini or bite-sized formats can help consumers feel less guilty about indulgent items and help control portions, according to Mintel’s recent Prepared Cakes and Pies report. Consumers also expressed interest in sampling variety.
J. Skinner Baking Co. recently introduced a 10-count mini-Danish pack, including an assortment of cherry, apple, strawberry, lemon and cheese varieties, according to Gary Kyle, chief sales and marketing officer. These small Danish are designed for portion control and on-the-go snacking.
J. Skinner offers a range of smaller-portioned treats, such as its mini Danish pack and Perfect for Two cakes.
By their very nature, donuts have long been a part of America’s drive-through, mobile society, suggested Kim D. Bickford, c.e.o., Clyde’s Donuts.
“Donuts are the perfect hand-held food to be enjoyed by commuters and families on-the-go."
