Nestle sells Juicy Juice business to private equity firm

by Keith Nunes
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Juicy Juice is a maker of reduced-sugar beverages for children.


GREENWICH, CONN. — Brynwood Partners VII L.P., a private equity firm, has acquired the Juicy Juice business from Nestle USA. Terms of the agreement were not disclosed.

Juicy Juice is a maker of reduced-sugar beverages for children. The businesses two primary products are the Juicy Juice brand and Fruitfuls.

“We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations,” said Henk Hartong III, senior managing partner of Brynwood Partners. “By further leveraging the brand’s nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great tasting products in innovative packaging formats.”

Brynwood Partners said it will announce Juicy Juice’s management team in the coming weeks and it will be based in Stamford, Conn.

Brynwood Partners and Nestle have a track record of working together. Juicy Juice is the sixth acquisition the private equity firm has made from Nestle USA, and the third in the past 14 months. Last year, Brynwood Partners acquired Joseph's Gourmet Pasta Co. and Pearson Candy Co.
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