Natural condiment brand to expand with investment

by Monica Watrous
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Sir Kensington's makes Non-G.M.O. ketchup, mustard and mayonnaise.

NEW YORK — Sir Kensington’s, a leading maker of natural condiments, has received $8.5 million in equity funding led by Verlinvest, a private investment holding company.

Launched in 2010, Sir Kensington’s ketchup, mayonnaise and mustard products are Non-GMO Project verified and made with simple ingredients, such as crushed ripe tomatoes, organic white vinegar and Chablis wine. The products are available in natural grocery stores, including Whole Foods Market, hotels and restaurants.

The company said it will use the funds to accelerate distribution growth in North American natural grocery and food service channels, expand the product line, and build a sales team.

Verlinvest’s previous investments include Vitaminwater, Vita Coco, Popchips, Hint and Sambazon.

Frederic de Mevius, chairman of Verlinvest.

“We’re excited to support Sir Kensington’s growth ambitions in the U.S. and internationally,” said Frederic de Mevius, chairman of Verlinvest. “We look forward to furthering this brand’s reach as the leading premium condiment company.”

Alongside Verlinvest, individual investors include Mike Kirban, founder of Vita Coco; Chris Burggraeve, former global chief marketing officer of AB InBev; and others with entrepreneurial experience in consumer products and food service. Mr. Burggraeve will join Sir Kensington’s board of directors to provide strategic marketing guidance.

Launched in 2010 by Scott Norton and Mark Ramadan, Sir Kensington’s has become the fastest growing condiment brand in Whole Foods, according to the company.
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