Quaker, Chef'd team up to offer overnight oats meal kits

by Rebekah Schouten
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Quaker, Chef'd Overnight Oats
Chef'd and Quaker are offering three Quaker-branded Overnight Oats meal kits, including Quaker’s signature Blueberry Honey overnight oats recipe.

CHICAGO — Chef’d, an on-line meal kit delivery service, is partnering with The Quaker Oats Co. to offer three Quaker-branded Overnight Oats meals, which will be among the first breakfast meal offerings on its web site.

“For the last 140 years Quaker has been finding innovative ways to help more people start the day with a delicious, nourishing oatmeal breakfast,” said Becky Frankiewicz, senior vice-president and general manager of Quaker Foods North America, a subsidiary of PepsiCo, Inc. “With more people than ever using meal kit delivery services, our collaboration with Chef'd allows us to introduce more people to a new way of getting creative in the kitchen with oatmeal.”

Quaker, Chef'd Overnight Oats
Chef’d’s Dried Cherry Banana Pecan & Brown Sugar overnight oats recipe

The three Overnight Oats meal choices — all featuring Quaker Old Fashioned Oats — include Quaker’s signature Blueberry Honey recipe, Chef’d’s Strawberry Blueberry Maple Syrup recipe and Chef’d’s Dried Cherry Banana Pecan & Brown Sugar recipe. Each kit costs $10 for a double serving and contains the pre-portioned ingredients and step-by-step instructions necessary for making the overnight oats, along with a Quaker branded mason jar.

“At Chef'd, we are constantly innovating and refreshing our offerings to meet the needs of today's consumer,” said Kyle Ransford, founder and chief executive officer of Chef'd. “We've seen first-hand the growing demand for fun, flavorful, nourishing breakfast options, particularly among the millennial generation. It made perfect sense to launch this new category and partner with a trusted brand like Quaker that has been synonymous with high-quality breakfast for more than a century.”

Quaker, Chef'd Overnight Oats
Chef’d’s Strawberry Blueberry Maple Syrup overnight oats recipe
 
Overnight oats consist of layers of oats, dairy and toppings such as fruit or nuts in a mason jar that refrigerate overnight. The breakfast was popularized by consumers on Pinterest, a content sharing service and social networking platform, and the trend continued to grow with its inclusion in Google’s 2016 Food Trends report. 
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