Snyder's-Lance chooses new president and c.e.o.

by Eric Schroeder
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Brian Driscoll, Snyder's-Lance
Brian Driscoll has been named president and c.e.o. of Snyder's-Lance.
 

CHARLOTTE, N.C. —  The board of directors of Snyder’s-Lance, Inc. has named Brian Driscoll as president and chief executive officer. Mr. Driscoll has been serving as the company’s interim president and c.e.o. since April, when Carl E. Lee, Snyder’s-Lance’s former president and c.e.o., stepped down. 

“On behalf of the Snyder’s-Lance board of directors, I am delighted to announce Brian’s appointment as our new president and c.e.o.,” said Jim Johnston, chairman of the Snyder’s-Lance board. “We have been impressed with the significant progress made by Brian and the management team during the last few months to create a comprehensive performance improvement plan focused on delivering greater value for our shareholders.  Brian’s impressive experience in the consumer packaged goods industry, combined with his knowledge of the Diamond Foods brands and early strides in the role, make him uniquely qualified to lead the company.”

Mr. Driscoll is the former president and c.e.o. of Diamond Foods, which Snyder’s-Lance acquired in early 2016. Prior to joining Diamond Foods, he was the c.e.o. of Hostess Brands, Inc. from July 2010 to March 2012. From 2002 to 2010, he held senior management positions at Kraft Foods Inc., including as president of sales, customer service and logistics for Kraft North America from 2007 to 2010. Mr. Driscoll joined Kraft Foods, Inc. as a result of Kraft’s acquisition of Nabisco, where he worked from 1995 to 2002, first as president of sales and integrated logistics and later as the senior vice-president of biscuit sales and customer service.

“The chance to serve as chief executive of Snyder’s-Lance at such an important time in its development is an incredible opportunity,” Mr. Driscoll said. “The company’s products and brands are invaluable assets, and I look forward to implementing our strategic plan focused on improving the company’s performance.”

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