Green Giant debuts frozen vegetable innovation

by Rebekah Schouten
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B&G Foods Green Giant Veggie Spirals
Green Giant Veggie Spirals will be available in zucchini, carrots and butternut squash varieties.
 

PARSIPPANY, N.J. —B&G Foods, Inc. is expanding its line of Green Giant frozen veggie swap-ins with new Green Giant Veggie Spirals. The pasta alternatives initially will be available in zucchini, carrots and butternut squash varieties.

Made with 100% vegetables, the spirals are gluten-free, paleo-friendly and range from 65% to 90% fewer carbs than traditional pasta, the company said. Green Giant Veggie Spirals are expected to be in stores nationwide starting in January 2018.

Robert Cantwell, B&G Foods
Robert C. Cantwell, president and c.e.o. of B&G Foods

“The Green Giant frozen vegetable innovations that we launched last fall have been very successful, proving that consumers are hungry to embrace Green Giant once again while incorporating new formats and varieties of vegetables in their diet,” said Robert C. Cantwell, president and chief executive officer of B&G Foods. “Purchase data shows that Green Giant frozen innovation products have not only brought new consumers to the Green Giant brand but have also brought new consumers to the overall frozen vegetable category. The power of Green Giant is real, and B&G Foods is proud to have begun reinvigorating this beloved brand as we continue to roll out new product innovations to meet the demands of today’s consumers.”

New Green Giant Veggie Spirals will be packaged in new PrimaPak packaging, a hybrid technology produced by a joint venture with Sonoco Flexible Packaging.

“This patented and versatile technology … acts as a bowl and allows consumers to blend ingredients, conveniently heat and serve without additional dishes,” B&G Foods said. “The semi-rigid, rectangular container with peel and reseal functionality limits waste through the use of less plastic compared to traditional trays.”

B&G Foods Green Giant veggie swap-ins
In September 2016, Green Giant introduced Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.
 

B&G Foods purchased the Green Giant brand from General Mills, Inc., for approximately $765 million in September 2015. B&G Foods unveiled its Green Giant frozen innovation products, deemed veggie swap-ins, in September 2016. The product lines included Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies. The products have driven net sales growth for Green Giant frozen products, which increased $9.4 million, or 14%, for the second quarter of 2017 as compared to the second quarter of 2016, B&G Foods said.

Green Giant also recently expanded its Riced Veggies, Veggie Tots and Mashed Cauliflower lines with the introduction of five new products: Cauliflower with Lemon & Garlic Riced Veggies, Cauliflower Risotto Medley Riced Veggies, Cauliflower & Sweet Potato Veggie Tots, Corn Veggie Tots and Broccoli & Cheese Mashed Cauliflower.

B&G Foods Green Giant veggie swap-ins
Green Giant recently expanded its Riced Veggies, Veggie Tots and Mashed Cauliflower lines with the introduction of five new products.
 

“Last fall, we were blown away by the immediate success and level of consumer demand for Green Giant Riced Veggies, Green Giant Veggie Tots and Green Giant Mashed Cauliflower,” said Jordan Greenberg, vice-president and general manager of Green Giant. “We’ve put a lot of consideration into the varieties we are introducing to expand the line and cannot wait for consumers to try our new items. Whether consumers are using the new Green Giant Cauliflower with Lemon & Garlic Riced Veggies as a meal ingredient or popping the new Green Giant Veggie Tots into the oven as a quick after school snack, there’s truly something to please everyone.” 
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