The celebratory flavor caters to consumers seeking nostalgic comfort foods amid the COVID-19 pandemic.
In February, the Hershey Co. unveiled a celebratory new take on its Kit Kat candy bar: Kit Kat Birthday Cake. The limited-edition bar features birthday cake flavored white crème and a colorful assortment of sprinkles.
“Kit Kat brand takes flavor seriously and aims to deliver for our fans who are just as passionate about the endless flavor possibilities,” said Justin Kukura, senior manager of chocolate product development at The Hershey Co. “Kit Kat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles.”
May
2024
Spring has sprung—with new sandwiches.
New product introductions tap into trending consumer flavors.