Moringa is the thing-a
Moringa is poised to supplant matcha and turmeric as the next hot superfood. Derived from the dried leaves of a plant native to parts of Africa and Asia, moringa is rich in protein, fiber, potassium, calcium and vitamin A.
“Moringa has a dried spinach flavor, so it’s pretty benign in smoothies,” Ms. Moskow said. “Some progressive chefs are starting to cook with it. You can find it in bars. I think it might be the next matcha latte.”
Early this year, Kellogg Co.’s venture capital fund, eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli, a maker of nutrition bars, powders and beverages featuring moringa. Expect the ingredient to pop up in more packaged foods and beverages going forward, Ms. Moskow said.
“I would think even in C.P.G. we may start to see hummus companies pick up on it and add it to hummus, not only for a little bit of a spinach flavor but because it is so great for you,” she said. “With turmeric you can’t put it in everything because it has a big flavor profile and color.”