YQ by Yoplait is not a Greek yogurt but a new entry in the emerging “simply better” segment of the category, General Mills said. The products do not have the “tart tang or chalky aftertaste” of Greek-style yogurts and are 99% lactose-free, according to the company.

The launch of YQ by Yoplait follows last year’s successful introduction of Oui by Yoplait, a French-style yogurt made with simple ingredients. YQ by Yoplait will be available in major grocery and retail stores nationwide beginning in late June with a suggested retail price of $1.49 for 5.3-oz cups and $4.99 for 26-oz tubs.