SEATTLE — Two executives have joined the leadership team at Bulletproof 360, Inc., a food, beverage and lifestyle company. Cameron Kinloch has been named chief financial officer, and Brian Watkins has been named vice-president of e-commerce. Both will report to Anna Collins, president and chief operating officer.

“Cameron and Brian are talented and dedicated leaders with demonstrated strategic vision and experience required to lead the Bulletproof team in 2019 and beyond,” Ms. Collins said. “They both have invaluable insight into their respective fields that will be crucial as we continue to evolve Bulletproof’s financial strategy, online sales channels, and branded digital experience.”

Ms. Kinloch joins the company from Ripple Foods, where most recently she was senior vice-president of finance. She has more than 15 years of experience in leadership roles at companies including Ripple, Sunrun, Box and Netflix. At Bulletproof, she will oversee the finance, accounting, capital raising, investor relations, human resources, legal, information technology, real estate and workplace and tax and treasury areas of the business.

“Cameron’s success and years of leadership in financial planning and strategy for high growth, innovative companies will help Bulletproof deliver on our financial goals as the company expands its product lines and market share,” Ms. Collins said. “She brings a principled and rigorous approach to the c.f.o. role, with a track record of driving profitable growth.”

Mr. Watkins has 20 years of experience in e-commerce and omnichannel retail. Most recently he was chief executive officer of Rep the Squad, a sports jersey rental start-up. Previously, he was president of, a jewelry retailer.

“Brian’s perspective will take Bulletproof into the future as it expands its eCommerce strategy, including direct-to-consumer and Amazon channels,” Ms. Collins said.

Bulletproof 360 produces a variety of performance-enhancing food and beverage products, but it is best known for its Bulletproof Coffee, which consists of coffee blended with butter. The company also offers nutrition supplements and collagen protein bars.