ALLENDALE, N.J. — The Promotion In Motion Companies Inc. (P.I.M.), maker of fruit snacks, fruit rolls, confections and other snack food products, has broken ground on an 80,000-square-foot expansion of its P.I.M. Brands manufacturing facilities.

The company is investing more than $30 million in expanding its facilities located in Franklin Township, Somerset, N.J.

In addition to addressing growing product demand through new production lines, the expansion also includes a new Welch’s Fruit Snacks Factory Tour and Visitors Center, which is expected to host up to one million annual visitors.

P.I.M. expects to increase production of its snack and confectionery products by approximately 50 million lbs as a result of the expansion.

"We are continuously working to grow our business and to upgrade in scope and scale," said Michael G. Rosenberg, president and chief executive officer of P.I.M. "This new expansion will allow the company to continue growing our domestic and international footprints as we've been successfully driving double digit growth year over year."