NEW YORK — Blue Apron Holdings, Inc., is looking to enhance its technology platform by bringing on Irina Krechmer to lead all aspects of its technology strategy.
Ms. Krechmer has been appointed chief technology officer, effective June 17. She has more than 20 years of experience designing, developing and implementing customer-focused technology solutions at e-commerce, media and consumer technology companies.
Previously, Ms. Krechmer was vice-president of engineering at XO Group Inc., where she oversaw various platforms, including The Knot, The Bump, The Nest and GigMasters. Before that, she designed tools and services for educational curriculum assessment as executive director of engineering at Amplify. Prior to joining Amplify, she was director of enterprise platform engineering at Redcats USA.
“We’re thrilled to welcome a technology executive of Irina’s caliber, an experienced and multifaceted leader with a drive for growth, to the Blue Apron team,” said Linda Findley Kozlowski, president and chief executive officer of Blue Apron. “Technology fuels our business, from our supply-demand coordination activities and operational effectiveness to how we connect with customers and arm them with tools to manage their relationship with us. As we chart our strategic roadmap, we’ve identified significant opportunities to enhance our technology platform to deliver the best possible experience to our customers. Irina’s leadership will be critical as we drive an integrated strategy that ensures engaging with Blue Apron is intuitive, convenient and flexible across all of our customer touchpoints.”