BATTLE CREEK, MICH. — With back to school season on the horizon, Kellogg Co. is bringing its Nutri-Grain brand to a new audience. The company’s new Nutri-Grain Kids soft-baked mini breakfast bars were designed for children, because “kids are the toughest food critics around,” Kellogg said.

“Kids eat what they like and won’t what they don’t,” Kellogg said. “Especially at lunch. When school lunch bags come home with items untouched, it means kids didn’t get food they liked or fuel they needed for the day. That’s why Kellogg’s Nutri-Grain is introducing Nutri-Grain Kids, the snack to pack because it provides nutrients kids need and a taste they’ll love.”

Packaged in boxes of single-serve 140-calorie pouches, Nutri-Grain Kids bite-size bars provide eight grams of whole grains per serving and feature filling made with fruit. Flavors include Awesome Apple, Strawberry Blast and Grapetastic. All varieties are free from artificial flavors and high-fructose corn syrup.