WHITE PLAINS, N.Y. — Protein and caffeine collide in Oikos Protein Fuel, a new line of ready-to-drink dairy beverages from Danone North America.
“This game-changing innovation delivers on-the-go nutrition in a refreshing and delicious format,” Danone said. “Oikos Pro Fuel blurs the lines between a few growing categories, including ready-to-drink coffee beverages and energy drinks, and builds on Oikos Triple Zero's response to many people’s desire for options that are high in protein.”
Made with nonfat milk and active yogurt cultures, each 10-oz bottle of Oikos Protein Fuel packs 25 grams of whey protein and 100 mg of caffeine from coffeeberry extract. The 190-calorie dairy drinks are gluten-free, sweetened with stevia and available in four flavors: vanilla, mixed berry, peach and strawberry banana.
“Oikos Pro Fuel is the first product in a new portfolio, which is focused on high-protein and functional nutrition,” said James Valdes, senior brand manager for Oikos. “Within the new portfolio, we will continue to push boundaries with future innovation that reinvents the yogurt and adjacent categories.”