SPRINGDALE, ARK. — Tyson Foods, Inc. is launching Pact, a new brand “created to help people harness the natural benefits of food,” the company said. The brand is debuting with Pact Snack Bites, a line of functional refrigerated protein snacks.
Developed by Tyson’s team of nutrition and culinary experts, Pact Snack Bites are made with fruits and nuts and contain functional ingredients such as kombucha, matcha, turmeric, probiotic cultures, prebiotic fiber and collagen protein.
“Pact Snack Bites are literally packed with nutrition,” Tyson said. “Made with real fruits and nuts, they have 10-plus wholesome ingredients per serving. At a time when interest in fewer ingredients on a label has gained attention, Pact has more — which means more purposeful nutrition in each bite.”
Pact Snack Bites come in 1.8-oz bags and are refrigerated for freshness and functionality, but they may be stored without refrigeration for up to one week. The snack bites are available in four varieties:
- Gut Instinct Cranberry + Kombucha Probiotic Snack Bites are made with green banana flour, cranberries and kombucha. The bites contain 1 billion live cultures, 3 grams of prebiotics, 9 grams of protein and 4 grams of fiber.
- Gut Ahead Turmeric + Ginger Prebiotic Snack Bites are made with green banana flour, ginger and turmeric and contain 1 billion live cultures, 3 grams of prebiotics, 8 grams of protein and 4 grams of fiber.
- Vibe On Mint Matcha + Blueberry Energizing Snack Bites are made with wild blueberries, peppermint oil and matcha. The snack bites include 1,000 mg of omega-3, 55 mg of magnesium, 9 grams of protein and 3 grams of fiber.
- Glow With It Cocoa + Coconut Collagen Snack Bites are made with coconut flakes, cocoa and collagen and include 750 mg of omega-3, 950 mg of grape seed oil, 10 grams of protein and 3 grams of fiber.
“Consumers are looking for delicious, convenient foods to deliver essential protein and other functional benefits,” said Noelle O’Mara, group president of Prepared Foods for Tyson Foods. “As one of the largest food companies in the world and a leader in protein, we are in a strong position to capture that demand as we continue to innovate with exciting new products like Pact. Sixty-five per cent of people are seeking foods with functional benefits while the number of snacking occasions continues to increase as the lines between breakfast, lunch and dinner blur. We are innovating at the intersection of these trends, giving consumers more convenient, nutritious snack options.”
Pact Snack Bites will debut with a campaign on crowd-funding platform Indiegogo to test the product before broader roll-out. The campaign offers Indiegogo’s early adopter community and brand advocates the chance to try the product and provide feedback in real time.
“Pact is part of our disruptive innovation model to create, iterate and bring products to market faster,” Ms. O’Mara said. “It’s also part of our multi-dimensional approach to innovation, which includes creating food that is fresh and less processed, in flexible forms that fit seamlessly into consumers’ lives, and that is functional with important health and well-being benefits.”