SAN FRANSISCO — DoorDash is launching a shared commissary kitchen with multiple restaurants under one roof. The brand’s to-go-only concept, DoorDash Kitchens, is located in Redwood City, Calif. It offers delivery and pick-up services from local and national restaurants, including Nation’s Giant Hamburgers, Rooster & Rice, Humphry Slocombe and The Halal Guys.
With the majority of food service occasions now occurring off-premise, interest in delivery-only models is growing. DoorDash’s announcement makes it the latest delivery provider to venture into the virtual kitchen space.
Uber Eats has around 1,500 virtual restaurants in the United States and Canada, and last month announced a new store-front-free kitchen with Rachael Ray. Grubhub also launched a delivery-only restaurant earlier this month in partnership with Bon Appetit. Last year, virtual kitchen concept United Kitchen secured $10 million in funding from GV, formerly known as Google Ventures. The company operates “Kitchen Center” facilities, which hold up to 20 restaurants in converted warehouses.
Some brick-and-mortar restaurants, including Chick-fil-A, Red Robin and Bloomin’ Brands, also are experimenting with their own delivery-focused store models.
Virtual kitchens can allow merchants to access new customers without the overhead costs involved in opening additional store locations. Along with expanded customer reach, DoorDash Kitchens will provide restaurants with infrastructure, maintenance, marketing and last-mile logistics.
“We are always interested in how technology can change the way food is delivered and shared," said Min Park, chief financial officer of Rooster & Rice. “We were impressed by the overall partnership and scale DoorDash could reach with this concept, and we found the notion of a delivery-only kitchen in Redwood City very appealing as it helps us test out demand in new markets, reaching new customers and areas quickly.”