CANTON, MASS. — Dunkin’ Brands Group, Inc. is searching for a new chief marketing officer for Dunkin’ U.S. to replace Tony Weisman, who plans to depart the company on Dec. 1. He joined the company in September 2017 and has overseen marketing, product innovation, field marketing, consumer insights and advertising, and digital and consumer packaged goods efforts.
“Tony has played a key role in the transformation of our brand, including our widely lauded decision to drop ‘Donuts’ from our logo, our very successful espresso relaunch, and the introduction of innovative products like our plant-based Beyond Sausage breakfast sandwich, currently available in Manhattan,” said Dave Hoffman, chief executive officer of Dunkin’ brands and president of Dunkin’ U.S. “Additionally, he has assembled a highly talented marketing and culinary team, and an award-winning group of outside creative agencies, all of whom will enable us to continue to move ahead with our plans to make Dunkin’ America’s most loved, beverage-led brand. Tony has been a great business partner to me and the rest of the leadership team, and we wish him all the best with his next endeavor.”
Until a replacement is named, the marketing department will report to Mr. Hoffman. Mr. Weisman has agreed to assist in the search of his successor.
“I am tremendously proud of all we have accomplished at Dunkin’ over the past two years and proud to have been part of this incredible brand at this point in its history,” Mr. Weisman said. “It has been an honor to work with this management team, our strong marketing team and a great group of franchisees. I have been a passionate Dunkin’ fan my entire life and will continue to be a loyal customer as I move on to my next opportunity.”