LOS ANGELES – A new brand of better-for-you meals is hitting the frozen foods aisle at Walmart, and a celebrity duo had a hand in its creation.
Tiller & Hatch Supply Co. was developed by Jennifer Lopez and Alex Rodriguez in partnership with brand developer Launched.LA. The recipes were formulated by Bruce Hecker, an event caterer for the motion picture and entertainment industry. Tiller & Hatch was created to offer “flavorful, nutritious and budget-friendly” meal options, the company said, and a portion from all sales proceeds will be donated to charities working to fight hunger.
"This is an option we wish had been available to our families growing up," Mr. Rodriguez said. "We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country.”
The new frozen meal brand was designed for an electric pressure cooker, which significantly reduces preparation and cleanup, the company said. Each meal is made with flash-frozen ingredients and is free from artificial flavors, artificial colors, partially hydrogenated oils and added MSG.
The initial Tiller & Hatch line includes eight frozen dishes, including pastas, soups and stews. In the future, the brand plans to also offer organic meals and options for specific dietary lifestyles including vegetarian and paleo diets.
"We are thrilled to introduce the Tiller & Hatch brand to consumers and to the Launched.LA portfolio,” said Sean Kane, co-founder of Launched.LA. “We are redefining the frozen meal - eliminating time in the kitchen and maximizing time at the dinner table making family memories over delicious meals, all at a reasonable price. Partnering with Alex and Jennifer was a natural fit; they both understand the importance of family time and are committed to making healthy and nutritious meals available to all families, which is the foundation of Tiller & Hatch."
The farfalle with marsala sauce and chicken is an Italian-inspired dish made with chicken, heavy cream, mushrooms and Marsala wine. Each 38-oz bag contains five 380-calorie, 1-cup servings that provide 21 grams of protein each. The pasta dish cooks in 11 minutes in a pressure cooker.
The Southwestern style minestrone soup contains black beans, kidney beans, garbanzo beans, elbow macaroni pasta, onions, carrots, celery, tomatoes, zucchini and beef meatballs seasoned with onion, garlic, parsley, salt and pepper. Each 290-calorie, 1-cup serving provides 13 grams of protein. The soup cooks in 8 minutes and comes in 40-oz bags containing five servings.
Tiller & Hatch Italian style stew combines great northern beans, carrots, celery, kale, and pearl onion with chicken breast meat and Italian herbs in a tomato-based sauce. Each 1-cup serving contains 210 calories and 17 grams of protein. The stew, which comes in 40-oz bags containing five servings, cooks in 8 minutes.
The farfalle pasta with marinara and ground turkey dish features farfalle pasta in a tomato-based sauce that includes ground turkey, white balsamic vinegar, carrots, celery, onions, basil, thyme and oregano. Each 18-oz bag of pasta contains four 1-cup, 400-calorie servings that offer 18 grams of protein each. The meal cooks in 11 minutes.
Tiller & Hatch Cajun style chicken stew combines chicken, pork Andouille sausage, rice, green and red bell peppers, celery, okra, sassafras and paprika. Each 40-oz bag contains four 350-calorie, 1-cup servings that provide 18 grams of protein each. The stew cooks in 9 minutes.
The chicken tortilla stew includes black beans, red pepper, corn, onions, chicken breast, and yellow tortilla strips in a tomato-based sauce made with chili powder and cumin. Each 40-oz bag contains five 1-cup servings containing 190 calories and 17 grams of protein each. The chicken tortilla stew cooks in 9 minutes.
The Santa Fe style pasta features farfalle pasta, chicken breast, sweet corn and red peppers in a tomato sauce made with chipotle adobo puree and liquid smoke. Containing 370 calories and 20 grams of protein per 1-cup serving, the pasta cooks in 11 minutes and comes in 40-oz bags containing five servings.
Tiller & Hatch coconut chicken stew blends coconut milk with cayenne, ginger, lemongrass, chicken, sweet potato, carrots, cauliflower, rice, red pepper, celery and aged cayenne pepper. Each 1-cup serving contains 260 calories and 17 grams of protein. The stew, which comes in 40-oz bags including four servings, cooks in 8 minutes.
Tiller & Hatch meals are available nationwide at Walmart stores for $12 or fewer. Additionally, consumers may opt for a subscription delivery options of 4, 6 or 8 meal bundles from the Tiller & Hatch website.