IRVING, TEXAS — 7-Eleven, Inc. is continuing its push into the restaurant space with Raise the Roost Chicken & Biscuits, a Southern-inspired quick service concept.
The restaurant opened in New York in one of the convenience retailer’s Evolution Stores, which serve as testing grounds for new formats, products and services. Raise the Roost will be the company’s second restaurant brand. The first, Laredo Taco Company, launched in Dallas in March 2019.
“On the go customers are looking for high quality, differentiated food options,” said Joe DePinto, chief executive officer at 7-Eleven. “7-Eleven continues to explore new concepts that meet that demand.”
Raise the Roost’s menu features fried chicken tenders with signature sauces, bone-in and boneless wings, chicken sandwiches and breakfast sandwiches. Menu items will be available in both made-to-order and grab-and-go options.
The quick-service concept made its debut alongside several other Evolution Stores test products, such as touch screen hot and iced coffee machines. Other products and features available at the company’s New York Evolution Store include made-to-order specialty hot drinks, custom cold drinks, novelty beverages on tap, self-serve frozen yogurt and ice cream, mobile checkout and delivery.
The Evolution Stores, located in New York, Dallas and Washington, DC, are the first 7-Eleven locations to integrate restaurant concepts into the store design. The company will open a fourth location in San Diego this spring, with plans for additional launches later in the year.
“Today's customers expect even more than they did just a year ago when 7-Eleven opened its first Evolution Store in Dallas,” said Chris Tanco, executive vice president and chief operating officer 7-Eleven. “Consumer feedback — from that original store and the neighborhoods these new stores will serve — helped our store development team refine and design this next generation of the 7-Eleven shopping experience. We have raised the bar for convenience and invite everyone to come experience it for themselves.”