OAKWOOD, GA. – Wayne Farms LLC has partnered with Walmart Inc. to bring its premium foodservice brand Chef's Craft to retail.
Made from no-antibiotics-ever, vegetarian-fed chickens, Chef's Craft poultry products will be available at Walmart stores throughout the country beginning in September. Varieties include Flame Grilled Chicken Breast Fillet, Gluten-Free Breaded Chicken Breast Chunks and Grilled Chicken Breast Chunks. The fully cooked products are sold frozen and are prepared using a stovetop, microwave or oven.
“Chef’s Craft chicken has previously only been offered to the foodservice industry,” said Megan Ernst, senior marketing manager for Wayne Farms. “This is the first time these gourmet products will be sold in grocery stores. We are excited to partner with Walmart to offer this all-natural line of products directly to consumers and present high-protein meal options families can feel good about eating.”
The new line supplements Wayne Farms' Naked Truth Premium Chicken, which was initially sold at warehouse stores and now is available at Harris Teeter and Whole Foods Markets stores in addition to being sold to foodservice customers. Like the Naked Truth products, the Chef’s Craft products are cooked using sous vide technology and are flame grilled. The products are free of gluten, nitrates, preservatives and artificial ingredients.
“As shoppers cook at home more than ever before, we want to bring them the same high-quality chicken they would expect in a restaurant,” Ms. Ernst said. “We also want to provide products that are nutritious yet easy to quickly prepare. We know how busy consumers are, so we want to be able to provide them with a feel-good-meal in less than 30 minutes.”