DAKOTA DUNES, SD. – Ozlem Worpel has been named director of fresh meats marketing for Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc. She was promoted from her previous role as senior brand manager.
In her new role, Ms. Worpel will lead Tyson’s strategic direction across its brand portfolio of pork and beef while developing new product lines and brand identities. She will also provide direction on a comprehensive sales support structure.
Since joining Tyson in 2016, Ms. Worpel has led the launch of three brands for Tyson Fresh Meats: Open Prairie Natural Pork, Chairman’s Reserve Prime Pork and Chairman’s Reserve Prime Beef. Before her time with Tyson, she spent more than eight years with Cargill, most recently as product manager. Before that, she was a marketing manager and a brand manager for Cargill. Earlier in her career, Ms. Worpel held brand, sales and marketing manager roles at Benetton Group, Joker Stores and Toys R Us.
“Ozlem brings extensive knowledge and leadership skills to her new role, and we look forward to her continuing to excel within the company,” said Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats.