VALENCIA, CALIF. — Flavor Producers, LLC launched a new brand image and website to reflect its growth in natural, plant-based organic flavors and extracts.

The website features trend-based product concepts developed by the flavor company, along with new flavor selection tools for product developers.

The website’s Create section allows innovators to create their own flavor sample from a selection of popular flavor groupings, including indulgent and berry, and customize the sample with different sensory attribute levels. It also features an Interactive Flavor Profile Guide, which allows users to explore a snapshot of popular flavor categories, including tropical and botanical. The guide organizes flavors by feature (non-GMO, clean label, non-allergenic, etc.) and by type (natural, organic, etc.).

“It was time to align our image with the unique craft and expertise that our customers experience every day through transparently delicious flavors and extracts,” said Beth Warren, chief commercial officer at Flavor Producers. “Our new logo and website reflect our unique approach to the evolving and growing consumer demand for plant-based products with greater transparency for consumer food, nutrition, alcoholic and non-alcoholic beverages.”

The company also has invested in technologies to further its commitment to transparency, including Rutz, Peelz and Isoz, which are featured on the new website. Rutz is a plant-based portfolio that allows brands to feature transparency with flavor ingredient declaration. Peelz is a plant-based flavor made from upcycled citrus peels, and Isoz is a line of plant-based essences and extracts produced by isolating the essential attributes of herbs, spices, fruits and vegetables.

“Our team has been a leader in establishing a unique supply chain and pipeline that meets the consumer need for better tasting products that meet health and wellness expectations,” said Michael O’Neill, chief executive officer of Flavor Producers. “We are excited to partner with our customers given the challenges the industry has experienced with developing clean label plant-based or certified organic food and beverages. These products require an extensive understanding of the raw material landscape, ongoing regulatory requirements and creative approaches in flavor development to provide both customization and agility.”