WASHINGTON — A new better-for-you energy drink is hitting the market in March, and one of the minds behind it is actor and retired professional wrestler Dwayne “The Rock” Johnson.
ZOA Energy drinks contain 160 mg of caffeine from unroasted green coffee and green tea extract, 250 mg of branched-chain amino acids and 100% of the daily value of vitamin C from camu camu, acerola and asorbic acid. The 16-oz beverages also include turmeric, vitamins D, B1, B2, B3, B5, B6 and B12, choline, potassium, magnesium and electrolytes. The energy beverage comes in five varieties: original, pineapple coconut, super berry, wild orange and lemon lime. The original and wild orange varieties contain zero sugar.
“I’m humbled and grateful for the opportunity to serve our eager consumers with ZOA — the ultimate healthy and immunity-supporting energy drink that’s the first of its kind, thanks to our unique combination of ingredients,” Mr. Johnson said. “My co-founders and I spent the last 18 months formulating this healthy and great tasting product that we could all use now more than ever, ensuring we packed it with the critical vitamins and immune support we ourselves consume daily. ZOA is the world’s first and only healthy energy drink that contains our unique combination of 100% vitamin C, 100% vitamins B3, B5, B6, and B12, and vitamin D, along with other vital ingredients. ZOA includes a host of nutrients that work to support our immune systems and provide us with a healthy dose of the caffeinated edge we need for focus, balance and success throughout our day. It’s truly our privilege to bring it to market for consumers to enjoy.”
Other founders of ZOA Energy include Dany Garcia, Dave Rienzi and John Shulman.
Ms. Garcia is the founder, chairwoman and chief executive officer of The Garcia Companies and TGC Management, XFL owner, co-founder of Seven Bucks Companies, professional bodybuilder and a Hollywood producer.
“Throughout all my endeavors, I’m committed to cultivating the human experience and providing tools to be and perform at our best,” Ms. Garcia said. “Whether you’re the fiercest of athletes, pursuing excellence in the boardroom or simply need a bit more energy to conquer the day, ZOA is a clean, natural, and healthy drink providing you with the energy and nutrients that you need to take you to the next level.”
Also a professional bodybuilder, Mr. Rienzi is a strength coach, owner of Rienzi Strength & Conditioning and a fitness industry brand consultant for The Garcia Companies.
“Energy and immunity play an essential role in performance, whether inside or outside the gym,” Mr. Rienzi said. “As an industry specialist, I’m keenly aware that the quality of what we put in our bodies impacts our entire day. ZOA was created to confidently deliver the best possible ingredients, formulation and amazing taste. Our rigorous development process has enabled us to create a healthy energy beverage that truly champions our consumer.”
Mr. Shulman founded Juggernaut Capital Partners and is currently managing partner and leader of its investment committee.
“With ZOA Energy, we’re launching a true disruptor in an ironically tired energy drink category — and it comes as no surprise that this team of midnight oil-burners would be the one to do it,” Mr. Shulman said. “Innovation is at our core. Eighteen months of market research, laboratory formulation and testing, consumer listening and homing in on where the white space is in the industry resulted in the ZOA we’re bringing to market in March. The healthy alternative. I know this entire team is looking forward to the day we see those first cans of ZOA in people’s hands, powering them through their days and we’ll be raising a can with all of you.”
The Molson Coors Beverage Co. will be ZOA Energy’s exclusive distribution partner for all retail locations.