IRVING, TEXAS – Serafina is 7-Eleven’s new sparkling water store brand. The product is available in three varieties, original, organic lime and organic lemon ginger, comes in 16.9-oz bottles and has a suggested retail price of $1.79.
“Customer demand for sparkling and premium water continues to rise, and as the ultimate beverage destination, 7-Eleven continues to innovate in the category,” said Jack Stout, senior vice president of merchandising and logistics at 7-Eleven. “Serafina will join Skýra, our super premium Icelandic spring water, to provide 7-Eleven customers with exclusive top-shelf water selections, whether they prefer still or sparkling. We are confident that these products will exceed customers’ expectations in both quality and value.”