BROOMFIELD, COLO. — Danone SA is introducing Honest to Goodness, a new brand of plant-based creamers made with responsibly sourced ingredients.
Honest to Goodness creamers are certified vegan, keto-friendly, certified gluten-free and Non-GMO Project verified. The products feature almond milk from an almond supplier that supports pollinators, organic sugar from Brazil, coconut oil from the Philippines, vanilla from Madagascar and salt from the Himalayas. The plant-based creamers are available in three globally-inspired varieties: Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla and Himalayan Salted Caramel.
Founded on a mission to support local communities where its ingredients are sourced, Honest to Goodness partnered with EARTHDAY.ORG’s The Canopy Project in Madagascar — where its vanilla is grown — to work with local tree planting partners to engage with the community to promote agroforestry, environmental literacy and economic development.
“We partner with like-minded brands and companies to bring environmental and societal impact at scale to remote communities and villages where ingredients are commonly sourced, and where the people and the planet deserve care and dedication,” said David Van Siclen, EARTHDAY.ORG’s business development manager. “Every acre planted through this program will not only help restore degraded forests but aim to provide meaningful income to local Madagascar families.”
“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious and also gives back to the planet and regions where we source our ingredients.” — Olivia Sanchez, Danone North America
By the end of the year, Honest to Goodness plans to source all its vanilla from Madagascar through Tambatra, a community-owned cooperative created with support from the Livelihoods Funds. The Livelihoods Funds is investing in a partnership with a Malagasy nonprofit that helps vanilla farmers have more control over the initial stages of vanilla bean processing, gain transparency into vanilla bean pricing and access to long-term vanilla bean buyers, improve yields and diversify crops through deployment of agroforestry and other sustainable agriculture practices, and engage in the conservation of natural ecosystems near their farms.
“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious and also gives back to the planet and regions where we source our ingredients,” said Olivia Sanchez, vice president of marketing for coffee creamers at Danone North America. “We are on a mission to bring goodness to your coffee cup, and when you sip our globally-inspired flavors, know that we are committed to making measurable, positive impact in the communities where our high-quality ingredients are grown.”
Honest to Goodness coffee creamers are available in 16-oz cartons via Amazon Fresh and Fresh Direct for $3.99 each. Global Variety Packs are available via Amazon.com and priced at $12 per pack.