BOULDER, COLO. — Wilde Brands, maker of chicken-based Wilde Chips, is introducing pork-based chips, made from premium pork meat raised without antibiotics.
Wilde Pork Chips have a thin and crispy texture and are made with pork, tapioca starch and dried egg whites. The chips provide 10 grams of protein and contain 170 calories, 1 gram of sugar and 10 grams of fat per 20-chip serving. Keto-friendly, gluten-free, grain-free and paleo certified, the snacks come in four flavors: Golden Mustard BBQ, Sweet Chipotle, Black Pepper Bacon, and Chili Lime Verde.
Wilde Pork Chips are available nationwide at Whole Foods Market stores and on the company’s website this month for a suggested retail price of $4.99 per bag. The chips are slated to roll out to Sprouts Farmers Market stores in April.
“Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area,” said Jason Wright, co-founder and chief executive officer of Wilde Brands. “This strategy has proven very effective, and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”