NEW YORK — Freshly Inc., a wholly owned subsidiary of Nestle USA, is partnering with regional and national restaurant chefs to offer elevated cuisine with trending flavors and ingredients. Chef’s Special by Freshly meals will be available beginning April 5.
“In the past year, there’s been a steady increase in interest for craft and artisanal food from consumers looking to liven up their pandemic pantries,” said Mike Wystrach, founder and chief executive officer of Freshly. “This appetite for authentic food experiences only continues to grow as consumer tastes and preferences evolve. We’re thrilled to welcome this roster of celebrated chefs to the Freshly kitchen to recreate their restaurant-quality meals at scale and give our customers a taste of their cuisine no matter where they are. For this series, we aimed to work with chefs who we were not only inspired from a culinary standpoint but also those who had unique stories to tell and are making a cultural impact in their communities.”
Each chef’s meal will be available for a limited 10-week period as part of Freshly’s rotating weekly menu of more than 35 meals. Dishes include Chef Jet Tila’s Kung Pao steak with basmati rice and toasted cashews; Chef Kwame Onwuachi’s Escovitch steak with jerk broccoli, peppers and coconut rice; Chef Sean Brock’s oven-roasted pork chop; and Chef Kristen Kish’s sliced beef brisket. Freshly entrees are single-serve, microwavable and made with wholesome ingredients.
“The majority of Americans are eating at home right now rather than dining out, and chefs from all over are getting creative to meet them where they are,” Mr. Tila said. “With Freshly, it’s exciting to have a new platform to bring hundreds of thousands of people access to delicious new cuisine for an elevated experience at home, whether they’re in New York City or Nashville, with no cooking required.”
The launch of Chef’s Special by Freshly follows the recent introduction of FreshlyFit, a product line promoting active lifestyles. The company experienced strong growth in the past year, opening facilities in Commerce, Calif., and Austell, Ga., to increase production and order fulfillment capacity. Freshly ships more than one million meals each week to customers in 48 states and was projected to reach $430 million in sales in 2020. Nestle announced its acquisition of the subscription-based meal company in a $950 million deal in November.