CHICAGO — The Kraft Heinz Co. is increasing the snackability of its Jet-Puffed brand with two new lines of snacking marshmallows.
Jet-Puffed Bites are snack-size marshmallows covered in indulgent toppings that are available in coconut, birthday cake and s’mores flavors.
The coconut flavor features coconut flavored marshmallows wrapped in a dark chocolate coating and topped with toasted coconut.
The birthday cake bites are vanilla cake flavored marshmallows covered in white chocolate and topped with rainbow sprinkles.
The s’mores variety features vanilla flavored marshmallows enrobed in milk chocolate coating and topped with graham cracker crumbs.
Additionally, Kraft Heinz is launching Jet-Puffed regular, mini and strawberry flavored marshmallows in stand-up resealable pouches for snacking.
“Our new resealable packaging and Jet-Puffed Bites lineup are answering a consumer desire for more snackable marshmallows,” said Allison Kelly, associate director at Kraft Heinz. “The stand-up resealable bags deliver marshmallows that are easy to store and help them stay soft and fluffy, while our new Bites flavors offer an exciting variety of new indulgent flavors.”
Jet-Puffed Bites are available for a suggested retail price of $3.99, while the new regular, mini and strawberry flavored marshmallows in stand-up resealable pouches retail for $2.99.