CHICAGO — Beverage development company Imbibe launched Ingredients by Imbibe, a platform that offers high-performing ingredients to external R&D teams.
Imbibe’s ingredient portfolio includes The Senses, taste solutions that address common product attribute challenges through flavor modulation, masking and mouthfeel optimization, and Pre/Sense Stevia. The ingredients are tested in beverage products in nearly every category and format, said Andy Dratt, chief commercial officer at Imbibe. They also have been used outside of beverage applications in nutrition bars, frozen novelties, confections and more.
“Unlike some food products, there’s not much you can hide behind in a beverage, and we couldn’t find taste and sweetener solutions that fulfilled all of our needs,” Mr. Dratt said. “We addressed these challenges by creating our own ingredients that we have been incorporating into products for years. They have been key to successfully overcoming a wide range of formulation challenges.”