LAKEVILLE, MASS. — Celina Li has been named chief commercial officer and general manager, international and ingredients, at Ocean Spray Cranberries, Inc.
In her new role, Ms. Li will lead Ocean Spray’s branded products outside of the United States as well as the cooperative’s business-to-business global ingredients division.
She joins the cooperative from The Coca-Cola Co., where she was vice president and general manager of water. Before that, she was global director of Stella Artois and Beyond Beer at AB InBev. She also managed the Gillette and Venus brands at Procter & Gamble and advised corporations and private equity firms on strategy and acquisitions at Bain & Co.
She holds a bachelor’s and master’s degree from Shanghai Jiaotong University and a master’s degree in business from Harvard Business School.
“Celina is a deeply experienced executive that has accelerated global consumer businesses through transformative strategy, category expansion, brand modernization, breakthrough innovation and geographic expansion,” said Tom Hayes, president and chief executive officer at Ocean Spray. “She brings an established track record of market-leading growth, which will be instrumental in guiding our global teams and executing strategy.”