ELWOOD, IND. — Red Gold is rolling out a new brand of tomato products that offer a spicy flavor profile.

Tomato Love products are made with tomatoes grown on local family farms that are tossed with chilies and a dash of seasoning. Before releasing the new brand to the market, Red Gold went through several rounds of testing to ultimately land on the final recipes and packaging design, the company said.

“The new Tomato Love brand is tomato perfection with incredible freshness and quality,” said Colt Reichart, director of marketing, omnichannel and consumer relations for Red Gold. “For four generations, our mission has been to produce the freshest, best-tasting tomato products in the world. We are proud to be family-owned, grown and made.”

Tomato Love canned products come in five varieties: Chili Starter, Mild Diced Tomatoes and Green Chilies, Original Diced Tomatoes and Green Chilies, Original Diced Tomatoes and 2x More Chilies, and Sriracha Diced Tomatoes and Red Chilies. All but the sriracha variety are Non-GMO Project verified, gluten-free and vegan.

The Tomato Love Chili Starter combines crushed tomatoes and diced tomatoes with chili peppers, onion, cumin, garlic, red pepper and salt. Each ¼-cup serving contains 20 calories, 2 grams of sugar, 1 gram of protein and 1 gram of fiber.

“Chili Starter was developed because we did a test with a retail partner and had a high volume of consumers calling in and looking for it specifically,” Mr. Reichart said.

The Mild Diced Tomatoes and Green Chilies is made with tomatoes, green chili peppers, salt, mild spice and natural flavor. Each ½-cup serving contains 20 calories, 3 grams of sugar, 1 gram of protein and 1 gram of fiber.

Tomato Love Original Diced Tomatoes and Green Chilies features tomatoes, green chili peppers, salt, spice and natural flavor. Each ½-cup serving contains 20 calories, 3 grams of sugar, 1 gram of protein and 1 gram of fiber.

The Sriracha Diced Tomatoes and Red Chilies blends diced tomatoes, red chilies, sugar, salt, garlic, vinegar, natural flavor, spices and Huy Fong Foods Sriracha Hot Chili Sauce. Each ½-cup serving contains 40 calories, 6 grams of sugar, 1 gram of protein and 1 gram of fiber.

The Original Diced Tomatoes and 2x More Chilies features tomatoes, a double portion of green chili peppers, salt, spice and natural flavor. Each ½-cup serving contains 20 calories, 3 grams of sugar, 1 gram of protein and 1 gram of fiber.

“Sriracha was developed in partnership with The Original Huy Fong Sriracha, and 2x More Chilies was developed to address the consumer complaint that other tomato brands did not include enough green chilies,” Mr. Reichart said. “We can't wait for even more people to discover the bold and delicious flavors of our Tomato Love products.”

Tomato Love products are available for around 82¢ per 10-oz can at Kroger, Jewel Osco, HEB, Schnucks, Price Chopper and Walmart stores.