CHICAGO – Boursin announced it is bringing its garlic and fine herbs flavor to two new formats, with Boursin Bites and Boursin Cooking Cream.
The home entertaining cheese brand previously introduced Boursin Garlic & Fine Herbs Cheese. Now it also comes in bite-sized form, for adding to salads, pastas and other recipes.
The Boursin Cooking Cream version of the garlic and fine herbs flavor arrives as a cream that can be incorporated into soups, sauces and such.
"For years, Boursin Cheese has been a staple in kitchens across the country – featured as the centerpiece of a cheeseboard while entertaining and incorporated into home-cooked meals,” said Jamee Pearlstein, brand director at Boursin. “But now, we're making it even simpler to elevate any dish. Through consumer feedback, shared recipes and social posts, we've seen the many ways our fans love to incorporate Boursin's unique taste and texture in their dishes, and we're thrilled to introduce these two new offerings to make it easier than ever for them to add Boursin to their favorite recipes."
Boursin’s garlic and fine herbs bites and cooking cream are becoming available this month and will be coming to retailers throughout the United States soon.