LOS ANGELES — New product lines that expand Dream Pops’ presence beyond the freezer aisle will unlock direct-to-consumer sales for the brand, which already has a significant digital following, said David Greenfeld, founder and chief executive officer.

The company, which manufactures and markets dairy-free frozen novelties, is set to debut new shelf-stable innovations at Natural Products Expo West, held March 8-12 in Anaheim, Calif.

A new line of dark chocolate coated, crunchy candy bites is formulated with coconut milk and coconut sugar. The plant-based confections represent a healthier take on beloved legacy candies, Mr. Greenfeld said. Flavors include berry, vanilla, mint chip, cookie dough, birthday cake and banana cream.

Also launching is a range of plant-based dessert toppings. Dream Pops Drip syrups are made with fewer than six simple ingredients, including coconut nectar and baobab, with no high-fructose corn syrup, gums, stabilizers or preservatives. Flavors include caramel, chocolate and strawberry.

Both will be available to purchase online at dreampops.com and Amazon.com beginning in April and will later roll out to select retailers. The new products are expected to open opportunities in foodservice and alternative distribution channels, too, Mr. Greenfeld said.

Last year, Dream Pops raised $6 million in funding from a roster of institutional investors, packaged food entrepreneurs, celebrities and professional athletes. The company planned to use the capital to increase manufacturing capacity, introduce new products, scale its direct-to-consumer business and build its team. The brand’s core line of plant-based frozen desserts features coconut milk, coconut sugar, fruits and herbs, and is inspired by Colombian paletas. The pops feature a geodesic shape designed to prevent drips and sticky fingers. The company also makes Dream Bites, which are poppable frozen desserts coated in dark chocolate. The products are available in more than 4,500 retail outlets nationwide.