CHICAGO – While concocting its newest frozen desserts, Blue Bunny aimed to bring the soft serve ice cream experience to customers’ freezers.
The brand's newly launched Twist Cones incorporate soft frozen dairy flavors twisted throughout the desserts, down to the bottom of their crunchy cones, which include a bit of chocolate at the base.
The new cones come in three flavors: chocolate vanilla, strawberry cheesecake and chocolate peanut butter.
"We're super excited to launch this disruptive innovation, bringing the fun of soft serve into homes across America, and the response has been outstanding,” said Jeremy Hrynewycz, brand director at Blue Bunny. Hrynewycz shared that 88% of consumers who tried the Twist Cones “found them to be different from other cones available at stores today."
Blue Bunny also announced its line of Load'd Cones are getting a new flavor this summer, when the brand adds Salted Caramel Pecan to the rotation. Salted caramel, fudge swirls, pecans and chocolate flavored sea salt bunnies comprise the new flavor.