LENEXA, KAN. — Hostess Brands, Inc. debuted a limited-edition snack called $TWINKcoin under its Twinkies snack cake brand. The new $TWINKcoin is a play on the current cryptocurrency frenzy and features coin-shaped cakes.
The cakes are similar to Twinkies in composition and flavor — featuring a vanilla sponge cake exterior and crème-filled interior — but have been made in a disc shape to mimic the shape of an enlarged coin.
The new $TWINKcoin snack cakes will be available at Walmart stores starting at the end of June for a limited time. They are distributed in boxes of 10 individually wrapped cakes at the suggested retail price of $3.49.