LOS ANGELES – A new ice cream collection from N!CK'S brings the Minecraft video game platform to the Swedish-style, better-for-you brand.
The Swedish companies teamed up to introduce healthier snack and dessert options for the gaming community and the rest of consumers.
The four keto-friendly flavors in the limited-edition collaboration are inspired by Minecraft: Emerald Minta, Cake Blocka, Peanöt Choklad Glowdust and Enchanted Äpple Pie.
"Bringing Minecraft to life in our latest N!CK's light ice cream flavors and unique packaging was a dream come true for our team,” said Carlos Altschul, chief executive officer at N!CK's. “We are beyond excited to be partnering with Minecraft to share the limited-edition collection with their community and beyond.”
To capture the square pixels associated with Minecraft, each pint of the special edition flavors comes in a square container that pays homage to the video game’s signature blocks.