Food Entrepreneur LOS ANGELES  — D’Amelio Foods has introduced its first brand, Be Happy Snacks Popcorn, in Walmart stores and on D’Amelio Brands, a portfolio of beauty and fashion brands, launched D’Amelio Foods in August.

Be Happy Snacks Popcorn is gluten free and features four flavors: cotton candy, maple bacon, Parmesan garlic, and nice spice, all influenced by the D’Amelio family, who gained fame on social media platforms including TikTok.

The brand was developed in collaboration with Trusted Influence, a full-service consumer products platform, and backed by financial support of the Fifth Growth Fund.

"It is amazing to experience first-hand the speed in which the Creator Economy is taking form and impacting consumption," said Trevor Drinkwater, chief executive officer of Trusted Influence. "We are excited to be working with The D'Amelio family and in collaboration with major national retailers such as Walmart to avail these products nationally in an authentic way."

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