BREA, CALIF. — Specialty coffee brand Reborn Coffee, Inc. has secured a $1 million investment from Farooq Arjomand, chairman of the company.  

The investment enables the company to further its growth opportunities in Southeast Asia in addition to the company’s already planned expansion into other markets, including Dubai, the company said. The company recently opened a flagship store in Malaysia.

The company also plans to use the funds to further enhance its product offerings, expand its market reach, and continue innovation.

“My commitment to Reborn Coffee is more than just a financial decision; it’s confirmation of my belief in our mission and vision for the future,” Arjomand said. “The coffee market is evolving rapidly, and I am confident that Reborn Coffee will continue to lead the way with its innovative approaches and dedication to quality. This investment is indicative of my confidence in our team and our strategy as we continue to grow and make our mark in the industry. The recent opening of our flagship store in Malaysia is just the beginning of our expansion into Southeast Asia and I am optimistic about the stronger earnings and opportunities this will bring for 2024.”

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