INDIANAPOLIS — Catalina Crunch, a low-carbohydrate cereal and snack maker, has hired six new members to its leadership team.

The company has named Sam Martin as chief revenue and marketing officer; Kristina Martin as vice president of sales, east; Zack Adcock as vice president of sales, national accounts; Diana Kelly as vice president of sales for the Costco and west region; Chris Fillmore as vice president of sales, natural channel; and Lisa Larkin in the newly created role of director of commercial strategy.

Before joining Catalina, Sam Martin was most recently CRMO at Yasso, Inc. and previously vice president, yogurt go-to-market strategy at Danone. He has held leadership positions at WhiteWave Foods and Kimberly-Clark. He will oversee the company’s commercial and marketing strategies to expand its reach and drive consumer engagement.

Before becoming vice president of sales, east, Kristina Martin was senior director of sales at Kind. She was previously director of sales at Danone North America. Earlier, she was national business manager, PC northeast New York market at Church & Dwight, Co., Inc.

Adcock joins the company from Kind, where he most recently was vice president, sales — Walmart Inc. He also has held leadership positions at Danone and The WhiteWave Foods Co.

Previously, Kelly was senior director of sales at Kind and earlier was senior customer business manager at Danone. Kelly has worked with such companies as Ferrero and Johnson & Johnson.

Fillmore was most recently senior sales director at Kind and earlier director of sales, natural channel at Good Culture. She has held leadership positions at Danone North America and WhiteWave Foods.

Larkin joins Catalina from Yasso, Inc. where she previously was senior manager, category management and customer marketing. She has worked at such brands as Sovos Brands, Noosa Yoghurt and General Mills.

"We're elated to have such a talented group of leaders join our team," said Doug Behrens, chief executive officer of Catalina Crunch. "Their collective experience and passion for innovation will fuel Catalina Crunch's explosive growth as we continue to soar to new heights."