The value of the wellness economy is estimated at $4.4 trillion, according to Innova Market Insights. Generation Z is leading the self-care trend using non-traditional sources and solutions to feel well and protect their health outside of the medical system.

Food and beverage companies are looking for ways to alter their products to this trend as more consumers seek out natural ways to improve their health. One ingredient stands out from the rest: alpha-lactalbumin.

Like its whey protein counterparts, alpha-lactalbumin is a high-quality protein source, contributing more than 90g per 100g of highly digestible and bioavailable protein. As a complete protein, it supplies all nine essential amino acids and serves as an excellent source of branched-chain amino acids.

As the primary protein in human milk, alpha-lactalbumin is most known for its importance in infant nutrition. However, new research also associates alpha-lactalbumin with mood and mind health, general well-being and management of chronic health conditions.

Agropur produces the purest form of alpha-lactalbumin that is commercially available. Its BiPRO® Alpha 9000 whey protein isolate is more than 90% alpha-lactalbumin, compared to an average of 20% in a traditional whey protein isolate.

The ingredient has a clean and neutral sensory profile, serving as a versatile flavor foundation that effortlessly integrates into a wide range of applications. It is also lactose and fat free, which lends well to product claims.

Download Agropur’s new technical bulletin to learn more about the benefits of alpha-lactalbumin and why it is the best choice for product formulations.