Bell Flavors and Fragrances, Northbrook, Ill., recently unveiled its newly designed U.S. web site, www.bellff.com. The site provides information about the company, its products and history, along with more visual language and user-friendly navigation. The four divisions of the company’s product lines (flavors, fragrances, botanicals and ingredient specialties) are highlighted with distinct sections.
In other company news, Bell announced Kelli Heinz as the director of marketing and industry affairs at its Northbrook headquarters. In her new role, Ms. Heinz will coordinate the company’s marketing teams in North America, South America, Mexico, Asia Pacific and China to establish a communication and marketing network between the responsible markets.