Whole Foods Market prepared foods section
Whole Foods Market is making moves to beef up its prepared foods section.

AUSTIN, TEXAS — Whole Foods Market is making moves to beef up its prepared foods and bakery offerings. The Austin-based retailer has hired Tien Ho in the newly created leadership role of global vice-president of culinary and hospitality. Mr. Ho will lead Whole Foods’ prepared foods and bakery team in developing new concepts for the company’s stores.

Tien Ho, Whole Foods
Tien Ho, new global v.p. of culinary and hospitality at Whole Foods

Previously, Mr. Ho led the culinary department at Morgans Hotel Group, with responsibilities that included leading kitchen design and concept development, orchestrating strategic partnerships with celebrity chefs, creating and managing standard operating procedures for the culinary team and recruiting for all culinary positions. Prior to joining Morgans Hotel Group, Mr. Ho held chef and partner positions at cutting-edge restaurant brands in New York.