KANSAS CITY — Chia seeds are sprouting up in several new product launches as consumers call for cleaner labels and more natural ingredients.
“Consumers’ fear of unknown ingredients has continued to grow, creating a demand for clean label products,” Chicago-based Mintel said in its 2016 Ingredients and Additives Market Global Annual Review. “We are entering a new era of clean label products, coupled with a rise in ‘nothing artificial’ and ‘free-from’ claims. This fear of artificial has also created a demand for authentic ingredients that have a long, safe history of use. For example, ancient grains and flours, as well as other ingredients inspired from ancient cultures, such as tiger nut and chia seeds, have become more popular as their long and unprocessed history creates a sense of security.”
The sought-after superfood is the star of Hain Celestial’s new launch under The Greek Gods brand: Nonfat Greek yogurt with chia seeds. Available in single-serve cups with chia seeds and vanilla or fruit on the bottom, the yogurts are available in vanilla, strawberry, peach and blackberry flavors.
“Our new Greek yogurt with chia seeds provides a great single-serve option for our customers on the go,” said Basel Nassar, chief operating officer of the Hain Refrigerated Foods Division. “The creamy nonfat Greek yogurt our fans expect from The Greek Gods blends very well with the added texture and flavor of the fruit and chia seeds. We are excited to bring these items to market.”
thinkThin, L.L.C. is serving up smoothies starring the seeds in its new high protein smoothie mixes. Combining fruit, chia seeds, flaxseed and 15 grams of protein, the mixes are available in blueberry banana, strawberry raspberry, and peanut butter banana flavors.
Chocolate and chia combine in Bakery on Main’s new Bunches of Crunches, a chocolate granola loaded with superfoods such as chia seeds and cacao complemented by ancient grains such as amaranth and millet. Providing 10 grams of whole grains per serving, the granolas are available in coconut cacao and dark chocolate sea salt varieties.
Chia seeds are in the spotlight of World of Chia’s new premium fruit spreads, available in strawberry, raspberry and blackberry flavors. Sweetened with organic agave nectar and acidified with lemon or lime juice, the spreads contain no added acids, pectin, gluten, high-fructose corn syrup, preservatives colorants or flavors.Click to view a slideshow of more new products.