AUSTIN, TEXAS — Set to open in May, the first location of Whole Foods Market’s new budget-conscious concept will feature an automated tea kiosk, a craft brew bar and an in-store selection of vegan prepared foods.
Each 365 by Whole Foods Market store will sell a curated mix of products in a fun and convenient setting, the Austin-based company said. The first location, which is slated to open May 25 in the Silver Lake neighborhood of Los Angeles, is partnering with several businesses, including by CHLOE., a New York-based vegan restaurant, which will serve a menu of plant-based burgers, salads, market specials, pastas and desserts, which may be eaten in the restaurant, taken to-go or to a communal dine-in experience in the store, according to the company.
Silver Lake’s 365 by Whole Foods Market also will feature a craft brew and coffee bar serving Allegro Coffee Co. coffee, beer and food items. Toronto-based teaBOT will install a self-serve kiosk that provides personalized tea beverages, with the option to mix up to 3 of 18 different teas and herbal ingredients, in less than 30 seconds.
|Jeff Turnas, president of 365 by Whole Foods Market|
“With each store, we’re looking to curate a unique experience,” said Jeff Turnas, president of 365 by Whole Foods Market. “Allegro’s craft brew bar will provide a casual place for Silver Lake residents to relax before or after they shop, while teaBOT’s unique service will offer a quick, yet deeply personalized tea-making experience.
“We’ve really dedicated ourselves to partnering with like-minded companies that are doing new and interesting things in their respective field to bring a truly unique shopping experience that complements our thoughtfully curated selection of foods.”365 by Whole Foods Market stores also will offer on-line ordering and delivery services through Instacart. Two additional locations will open this year in Bellevue, Wash., and Portland, Ore., and up to 10 stores are expected to open in 2017. Products sold in the stores will include selections from the retailers 365 Everyday Value brand as well as local and branded products.