PITTSBURGH — NuGo Nutrition, a maker of protein bars, has acquired the Promax brand from Promax Nutrition Corp. Financial terms of the transaction were not disclosed.
Since 1996, Promax Nutrition has offered Promax protein bars, which are gluten-free and kosher with no artificial sweeteners, malitol or hydrogenated oils. Flavors include cookies and cream, chocolate chip cookie dough, nutty butter crisp, salted caramel and lemon bar, among others.
|David Levine, c.e.o. of NuGo|
“We recognized that with Promax’s great taste and attractive retail pricing, combined with our dedication to the brand and nutrition bar category expertise, Promax has enormous potential for growth,” said David Levine, chief executive officer of NuGo.Pittsburgh-based NuGo Nutrition makes a range of dark chocolate coated protein bars, with gluten-free, low-sugar, vegan, organic and kosher varieties. In 2014, the company acquired the Gnu Foods FiberLove brand of high-fiber, soft-baked nutrition bars, now called NuGo Fiber d’Lish. Promax will retain its separate brand identity, the company said.