GLENVIEW, ILL. — Kraft Food Ingredients has rebranded itself Kraft Heinz Ingredients after recently adding Heinz products to its portfolio of ingredient solutions. The newly named company plans to make its debut to the food ingredients industry at IFT17, held June 25-28 in Las Vegas.
“As our industry continues to move forward, this rebranding to Kraft Heinz Ingredients is a sign of how we’re moving forward as a company to meet the needs of our customers,” said Andrew Scribner, vice-president and general manager of Kraft Heinz Ingredients. “The Kraft Heinz Co. has always stood for quality with familiar names like Heinz Ketchup, Kraft Cheese, Grey Poupon Mustard and Lea & Perrins Worcestershire Sauce in households across the country. Our newly expanded portfolio of ingredient solutions positions us to help our customers take advantage of today’s consumer trends and explore more possibilities for their products and applications.”
Kraft Food Ingredients announced the addition of Heinz Ketchup, Lea & Perrins Worcestershire Sauce and a variety of Heinz vinegars, relishes and sauces to its portfolio in March.“The evolution of Kraft Food Ingredients to Kraft Heinz Ingredients is another milestone in the successful history of The Kraft Heinz Co. … and further demonstrates the company’s commitment to the success of its ingredient subsidiary and its customers,” Kraft Heinz Ingredients said. “The company’s unparalleled portfolio of iconic brands and application expertise provides a platform for leadership in the food ingredient industry.”