GLENDALE, CALIF. — Brad Haley has been named senior vice-president and chief marketing officer of IHOP Restaurants, a subsidiary of DineEquity, Inc. In his new role, he will have responsibility for driving the brand’s marketing and culinary strategies, and will report to Darren Rebelez, president of IHOP.
Most recently Mr. Haley served as chief marketing officer of CKE Restaurants, parent company of Carl’s Jr. and Hardee’s, where his efforts in brand positioning, advertising, product development and consumer insights contributed to increased same-store sales for both brands.
“Brad is an exceptionally talented marketer who is uniquely qualified to lead our marketing and culinary efforts, bringing a bold vision to the development of our distinctive menus, integrated breakthrough campaigns and omnichannel experience, all while grounding the strategy in what our core guests want and expect at IHOP," Mr. Rebelez said. "His award-winning industry experience, history of working collaboratively with franchise operators and innovative approach are the perfect ingredients for the future success of this iconic brand."
At IHOP, Mr. Haley will oversee menu development, traditional and digital advertising, social media, merchandising, and public relations."I am thrilled to be joining the IHOP family since the brand is so beloved and has truly become iconic in American culture," Mr. Haley said. "I love a great breakfast, and, as the original, all-day breakfast leader, IHOP has always delivered that while putting a big smile on its guests' faces. I look forward to leading the talented marketing and culinary teams to help add several more great chapters to IHOP's long and successful history."