LAKE FOREST, CALIF. — M. Barry Westrum has been named chief marketing officer for Del Taco Restaurants, Inc. In his new role, he will be responsible for leading the Mexican-American quick-service restaurant chain’s global marketing strategy.
Most recently, Mr. Westrum was executive vice-president of marketing for International Dairy Queen, Inc. for more than five years. Before that, he spent 17 years with Yum! Brands, Inc., where he started as associate manager of field marketing at Taco Bell. During his time with Yum!, he held positions as senior director of brand marketing for Taco Bell, chief marketing officer of KFC USA, chief marketing officer of KFC USA and chief marketing officer of A&W and Long John Silver’s Restaurants. Mr. Westrum began his career at Tracy-Locke Advertising, where he oversaw the Pepsi-Cola account before joining Frankel & Co., where he oversaw Nestle Food Co. Brands.“We are thrilled to welcome Barry to the Del Taco family,” said John D. Cappasola, Jr., president and chief executive officer of Del Taco. “Barry is an established brand leader who has deep experience in strengthening brands, enhancing marketing and innovation, and creating strong partnerships with operators and franchisees to build sales and profits. As we look to further embed our Q.S.R. positioning to continue to drive brand momentum, Barry’s strong track record in our category will be an asset to our leadership team.”