DEERFIELD, ILL. — Martin Renaud has been named global chief marketing officer at Mondelez International, Inc. In his new role he will be responsible for the company’s portfolio of "power brands" and will have oversight of brand strategy and agency relationships, marketing capability and media and digital.
Mr. Renaud joins the company from Danone, where he most recently was president of fresh dairy for Europe. He also was the executive sponsor of brands and digital at Danone, where he led key priorities like organizational design, capabilities, media and marketing services and digital.
“Martin is a world-class marketer with extensive commercial, strategy and digital experience and a strong record of driving growth,” said Tim Cofer, chief growth officer. “We’re thrilled to have him join us at this critical moment in our journey. His experience will be a tremendous asset as we reinvent our marketing in a rapidly changing global consumer landscape.”
In addition to Mr. Renaud’s appointment, Mondelez has created four new regional chief marketing officer roles to bolster leadership and accelerate execution.
Debora Koyama has been named regional chief marketing officer for Europe. Ms. Koyama most recently was with AB InBev, where she was global marketing vice-president for Stella Artois & Craft. In addition to AB InBev, Ms. Koyama has worked at L’Oreal, Kraft Foods and Diageo.
Jason Levine has been promoted to regional chief marketing officer for North America. Mr. Levine most recently was vice-president of marketing for North America biscuits. Additionally, he has experience in leading brands and transforming categories in the United States, Europe and emerging markets.
Maria Mujica has been promoted to regional chief marketing officer for Latin America for Mondelez. Ms. Mujica has more than 20 years of experience at the company, most recently serving as director of strategy and communications for Latin America.
Mie-Leng Wong has joined the company as regional chief marketing officer for Asia, Middle East and Africa. Ms. Wong has more than 20 years of experience in the industry and has held various marketing leadership positions at Unilever and Heineken.
“Investing in a new regional c.m.o. model will not only bring deep expertise to our marketing practice but also increase connection and collaboration between our global c.m.o., our P.&L. leaders and the global team,” Mr. Cofer said. “This new structure will change the trajectory of our marketing function, empowering our fearless commercial talent to drive growth and allowing us to move at the speed of our consumer.”